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Sam Heseltine

Everyone has the same number of hours in a day to achieve their goals however, most people fail to achieve one of the most common targets of the day - Exercise. Whether it's improving fitness, size or body confidence, everyone including myself has fallen short one way or another.

Through studying and competition, I have developed a knowledge and understanding of sports and exercise which has propelled me into the fitness industry and now my goals, alongside developing myself, is to help those struggling to lose that last bit of fat, too scared to step into the free-weights or the gym itself, or building self confidence in general.

Every individual deserves to feel confident in themselves and their ability, those who wish to make an improvement in their strength, mindset and health and are looking for support, contact me and I look forward to progressing your fitness further, together.


We all wish we could have started earlier or better. We can't change the past, but you can change now.

Specialist Areas

  • Nutritional guidance
  • Sport specific training
  • Strength and conditioning
  • Weight loss


BSc (Hons) Sport and Exercise science

Certified Level 3 - Personal Trainer

Certified Level 2 - Gym Instructor 

Team member of Birmingham Strongest Man